Virvilaitė, Regina, Kauno technologijos universitetas, Lithuania

• Engineering Economics Vol. 56 No. 1 (2008) - COMMERCE OF ENGINEERING DECISIONS
  Brand Valuation: Viewpoint of Customer and Company
  Abstract  PDF
• Engineering Economics Vol. 52 No. 2 (2007) - COMMERCE OF ENGINEERING DECISIONS
  Brand Image Formation
  Abstract  PDF
• Engineering Economics Vol. 56 No. 1 (2008) - COMMERCE OF ENGINEERING DECISIONS
  Customer Value and Its Contribution to the Longevity of Relationship with Service Provider: the Case of Theatre Industry
  Abstract  PDF
• Engineering Economics Vol. 51 No. 1 (2007) - COMMERCE OF ENGINEERING DECISIONS
  Relationship of Brand Identity and Image
  Abstract  PDF
• Engineering Economics Vol. 52 No. 2 (2007) - COMMERCE OF ENGINEERING DECISIONS
  Relationship of Consumer Attitude and Brand: Emotional Aspect
  Abstract  PDF