The Relationship between Price and Loyalty in Services Industry

Regina Virvalaite; Violeta Saladiene; Darius Skindaras

Authors

Regina Virvalaite Kaunas University of Technology
Violeta Saladiene Kaunas University of Technology
Darius Skindaras Kaunas University of Technology

Keywords:

relationship, customers’ loyalty, price, service industry.

Abstract

The article consists of four parts, where the first part formulates the problem, aim and objectives of the article. The aim of the article is to specify the relationship between price and loyalty based on existing theory and after that to test it empirically in the sanatorium “Versmė”.