Role of Perceived Value and Emotions in the Satisfaction and Future Intentions of Spectators in Sporting Events

  • Ferran Calabuig Moreno University of Valencia
  • Josep Crespo Hervas University of Valencia
  • Juan Nunez Pomar University of Valencia
  • Irena Valantine Lithuanian Sports University
  • Inga Staskeviciute Butiene Lithuanian Sports University
Keywords: sport spectators, satisfaction, emotions, future intentions, sporting events, sport management

Abstract

The quality of service offered by sports entities has become a good predictor of user satisfaction and also future intentions. To know the future intentions of customers of any service is a key objective to develop service improvement and retention strategies. This need has also become apparent to professional sports clubs. In this study, the relationship between quality, perceived value, emotions, satisfaction and future intentions of spectators are analyzed for a sporting event. Using a sample of 563 spectators and modeling with structural equations, results indicate that perceived value is the best predictor of the satisfaction and future intentions of spectators, while quality and emotions have limited relevance as predictors of spectator satisfaction.

DOI: http://dx.doi.org/10.5755/j01.ee.27.2.12288

Author Biographies

Ferran Calabuig Moreno, University of Valencia
Department of Physical Education and Sports
Josep Crespo Hervas, University of Valencia
Department of Physical Education and Sports
Juan Nunez Pomar, University of Valencia
Department of Physical Education and Sports
Irena Valantine, Lithuanian Sports University
Department of Sport Management, Economics and Sociology
Inga Staskeviciute Butiene, Lithuanian Sports University
Department of Sport Management, Economics and Sociology
Published
2016-04-21
Section
COMMERCE OF ENGINEERING DECISIONS