The Situation of Learning and Prospects for Improvement in a Tourism Organization

  • Biruta Svagzdiene Lithuanian Academy of Physical Education
  • Edmundas Jasinskas Lithuanian Academy of Physical Education
  • Vilija Bite Fominiene Lithuanian Academy of Physical Education
  • Rimantas Mikalauskas Lithuanian Academy of Physical Education
Keywords: learning organization, knowledge management, tourism organization


A learning organization is an organization that attends to the ability of individuals to participate in a continuous learning process and ensure flexible and effective adaptation to changes. Positive response to changes is one of the ways to ensure successful operation and therefore learning organizations become the leading companies. They experiment more and encourage their members to be innovative. So, the modern society and modern organizations are focused on an ongoing change.

The change in needs and wishes is especially felt by service companies because the quality of services is perceived individually and is subject to personal needs and wishes of each customer. The success of companies providing other than essential services, such as a tourism organization, depends on the ability to adapt and learn.

Recently great attention has been paid to the improvement of organizational performance and the transformation of a traditional organization into a learning organization is seen as one of the possibilities for better performance. It has been generally accepted that correct learning of the organization is a key factor that ensures a rapid improvement of the organization and a quick response to the changing environment.

Presumably, organizational learning is very important for a tourism company. Firstly, the environment in this sector undergoes constant changes; the sector develops rapidly and offers new products to the market. Secondly, the employees of a tourism company maintain regular relations with the end-users of the services and therefore a big number of tourism company’s employees have access to external sources of learning.


Author Biography

Biruta Svagzdiene, Lithuanian Academy of Physical Education