Peculiarities of Impulsive Purchasing in the Market of Consumer Goods

Regina Virvalaite; Violeta Saladiene; Rita Bagdonaite

Authors

Regina Virvalaite Kaunas University of Technology
Violeta Saladiene Kaunas University of Technology
Rita Bagdonaite Kaunas University of Technology

Keywords:

impulsive purchasing, consumer goods, consumer behavior, decision making process, market.

Abstract

The article consists of fours parts, where the first part formulates the problem, aim and objectives of the article. The aim of the article is to justify in theory and empirically check peculiarities of impulsive purchasing in the market of consumer goods. The aim is achieved using the following research methodologies - comparison analysis of scientific literature and systemic methods. For empiric research we applied qualitative (focus group) and quantitative (a questionnaire survey) research methods.