Licensing Strategy for a Stochastic R&D firm in a Differentiated Cournot Duopoly Model

Authors

  • Xianpei Hong
  • Qiang Lu
  • Lei Xu School of Management, Tianjin University of Technology
  • Kannan Govindan
  • Ieva Meidute

DOI:

https://doi.org/10.5755/j01.ee.26.5.12313

Keywords:

Technology licensing, R&D outcome, Licensing options, Technology spillover, Differentiated Cournot duopoly, Game theory

Abstract

This paper investigates an innovating firm’s licensing strategy in a differentiated Cournot duopoly model when the firm is an insider and the R&D outcome is stochastic. We develop a duopoly game model in which the innovating firm has three options for licensing its innovation: fixed-fee licensing, royalty licensing and two-part tariff licensing. We consider three stages in the model: the R&D, licensing and output stages. We find that product differentiation and technology spillover play significant roles in the innovating firm’s choice between fixed-fee and royalty licensing. In addition, regardless of the degree of product differentiation, we find that (1) two-part tariff licensing is superior to both fixed-fee and royalty licensing when technology spillover is low and that (2) two-part tariff licensing is equivalent to royalty licensing when technology spillover is high.

DOI: http://dx.doi.org/10.5755/j01.ee.26.5.12313

Additional Files

Published

2015-12-23

Issue

Section

ECONOMICS OF ENGINEERING DECISIONS