Implementation of New Technologies in Information Society

Abstract

The article deals with theoretical and practical underpinningpertinent to the implementation of new technologiesin information society. The abundance of informationflows as well as the rapid development of information andcommunication technologies accelerate emergence of newtechnologies and speed up their practical implementation.Interdependence of seven innovative areas – strategy,business, product or service, process, technology, organization,marketing – has been uncovered in this article. Thesystematic approach – from an innovative idea to its completecommercialization – enables to have a better understandingof the entire technology innovation and implementationprocess. The four technology implementationphases – research, development, demonstration, and commercialization– have been reflected in the article to designatethe implementation path.The article also unfolds the idea of single Europeantechnological zone where countries are supposed to maintainthe exchange of scientific ideas, good practices andexperience by exploiting their heterogeneous uniqueness.The gap between scientific and research activities andtheir practical implementation in Lithuania has been suggestedto be filled up by mutual efforts of both business andnon-business entities.