The Specific Features of Marketing Channel Design

Authors

  • Rasa Gudonavičienė Kauno technologijos universitetas
  • Sonata Alijošienė Kauno technologijos universitetas

Abstract

Marketing channels in nowadays market might be the decision determining the failure for enterprise if it is made without evaluation of every aspect connected with the design of marketing channel. Thus enterprise in planning its marketing complex must pay considerable attention to the decisions of product distribution.

Additional Files

Published

2008-02-15

Issue

Section

COMMERCE OF ENGINEERING DECISIONS