Vol. 56 No. 1 (2008)

Published: 2008-02-15

Journal General Track

Conceptions and methods of marketing with in dynamic business environment

Jūratė Banytė
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THE ECONOMIC CONDITIONS OF ENTERPRISE FUNCTIONING

Extended and Dynamic Clustering of SMEs

Takis Damaskopoulos, Rimantas Gatautis, Elena Vitkauskaitė
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Marketing Studies and Science in Lithuania

Vytautas Pranas Pranulis
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COMMERCE OF ENGINEERING DECISIONS

Factors Influencing Ethics of Marketing Decisions in Lithuanian Media

Laima Abromaitytė-Sereikienė
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Standardization/Adaptation of Marketing Solutions in Companies Operating in Foreign Markets: An Integrated Approach

Monika Alimienė, Rita Kuvykaitė
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Successful Diffusion and Adoption of Innovation as a Means to Increase Competitiveness of Enterprises

Jūratė Banytė, Rūta Salickaitė
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Impact of Consumer Package Communication on Consumer Decision Making Process

Vitalija Butkevičienė, Jurgita Stravinskienė, Aušra Rūtelionienė
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Customer Value and Its Contribution to the Longevity of Relationship with Service Provider: the Case of Theatre Industry

Aistė Dovalienė, Regina Virvilaitė
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The Specific Features of Marketing Channel Design

Rasa Gudonavičienė, Sonata Alijošienė
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Market Orientation and Development of Innovative Solutions in the Mobile Telecommunications Third Generation Networks

Jolita Kurtinaitienė, Algis Gaižutis
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Manufacturer and Retailer Brand Acceptance under Different Levels of Purchase Involvement

Kristina Mikštaitienė, Viltė Auruškevičienė
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Theoretical Aspects of Product Positioning in the Market

Rūta Ostasevičiūtė, Laimona Šliburytė
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Different Perspectives on Health Care Quality: Is the Consensus Possible?

Žaneta Piligrimienė, Ilona Bučiūnienė
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Brand Valuation: Viewpoint of Customer and Company

Regina Virvilaitė, Indrė Jucaitytė
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INFORMATION

Naujas tarptautinės prekybos vadovėlis

Vytautas Snieška
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