Impact of Consumer Package Communication on Consumer Decision Making Process

Authors

  • Vitalija Butkevičienė Kauno technologijos universitetas
  • Jurgita Stravinskienė Kauno technologijos universitetas
  • Aušra Rūtelionienė Kauno technologijos universitetas

DOI:

https://doi.org/10.5755/j01.ee.56.1.11661

Abstract

The chance of traditional direct trade from to self-service form of trade has increased the product assortment in many groups of products.

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Published

2008-02-15

Issue

Vol. 56 No. 1 (2008)

Section

COMMERCE OF ENGINEERING DECISIONS