Perceived Corporate Social Responsibility and its Implementation in Practice: The Case of Lithuanian Small and Medium-Sized Enterprises
Keywords:corporate social responsibility, sustainable consumption, Lithuanian socially responsible firms
Recent reports in media and research findings in the scientific literature suggest the growing importance of corporate social responsibility (CSR) among practitioners, especially in the case of SMEs that are characterised by limited resources required to adequately compete in the fast changing macro-environment. Previous research still lacks clarity about perceived corporate social responsibility, its strenghts and challenges that SMEs face when implementing such policy in practice. Our study utilised a case study method to identify perceptions of managers within three Lithunian firms. The contribution of our study manifests itself in developing a model based on qualitative semi-structured interviews and suggests factors encouraging and impeding practical implementation of corporate social responsibility activities within the SMEs.