Empirical Research on Intention to Rebuy Cryptocurrencies such as Bitcoin
Keywords:Cryptocurrencies, Bitcoin, Perceived enjoyment, Satisfaction, Intention to rebuy, Expectation Confirmation Theory (ECT)
Cryptocurrencies, such as Bitcoin, allow creative and quick transactions without tangible assets and online payments and, thus, they can be used in potential economic system revolutions. In Pakistan, a lesser number of people are using Bitcoin. It will be crucial to look at the Pakistani people's intentions to rebuy Bitcoin. Smart PLS 3 was used to evaluate the empirical data. It is found that expectations positively affect perceived enjoyment and ease of use, and there is a relationship between perceived enjoyment and perceived ease of use, whereas perceived enjoyment, expectations, and perceived ease of use influence satisfaction. Furthermore, satisfaction, perceived ease of use, perceived enjoyment, and trust substantially impact Bitcoin rebuy intentions. Social influence and experience are found to have an impact on trust. This is the first project to look at factors affecting intentions toward the rebuy of Bitcoin in Pakistan; thus, we proposed a unique model.