Empirical Research on Intention to Rebuy Cryptocurrencies such as Bitcoin

Chunling Li; Nosherwan Khaliq; József  Popp; Leslie  Chinove; Usama  Khaliq; Judit  Oláh

doi:10.5755/j01.ee.33.5.29895

Authors

Chunling Li School of Economics and Management, Yanshan Unviersity, China
Nosherwan Khaliq School of Economics and Management, Yanshan Unviersity, China
József Popp John von Neumann University, Hungarian National Bank – Research Center, Hungary; University of Johannesburg, South Africa
Leslie Chinove School of Economics and Management, Yanshan Unviersity, China
Usama Khaliq Business School, Sichuan University, China
Judit Oláh Department of Management, Faculty of Applied Sciences, WSB University, Poland

DOI:

https://doi.org/10.5755/j01.ee.33.5.29895

Keywords:

Cryptocurrencies, Bitcoin, Perceived enjoyment, Satisfaction, Intention to rebuy, Expectation Confirmation Theory (ECT)

Abstract

Cryptocurrencies, such as Bitcoin, allow creative and quick transactions without tangible assets and online payments and, thus, they can be used in potential economic system revolutions. In Pakistan, a lesser number of people are using Bitcoin. It will be crucial to look at the Pakistani people's intentions to rebuy Bitcoin. Smart PLS 3 was used to evaluate the empirical data. It is found that expectations positively affect perceived enjoyment and ease of use, and there is a relationship between perceived enjoyment and perceived ease of use, whereas perceived enjoyment, expectations, and perceived ease of use influence satisfaction. Furthermore, satisfaction, perceived ease of use, perceived enjoyment, and trust substantially impact Bitcoin rebuy intentions. Social influence and experience are found to have an impact on trust. This is the first project to look at factors affecting intentions toward the rebuy of Bitcoin in Pakistan; thus, we proposed a unique model.

Author Biographies

Chunling Li, School of Economics and Management, Yanshan Unviersity, China

ChunLing Li is currently holding the position of dean of the School of Business and Economics at Yanshan University. She has done a Post-doctorate and published many SCI and SSCI quality papers in the field of finance, economics, and accounting.

Nosherwan Khaliq, School of Economics and Management, Yanshan Unviersity, China

Nosherwan Khaliq is a Ph.D. candidate in Business administration at Yanshan University, China. His research focuses on fintech concerning consumer behavior and sustainability.

József Popp, John von Neumann University, Hungarian National Bank – Research Center, Hungary; University of Johannesburg, South Africa

József Popp, Dr., is a university professor at John von Neumann University and at the University of Johannesburg, South Africa. He is chairman of several academic and professional organizations. He has published many high-quality papers in the fields of business, finance, economics, and marketing.

Leslie Chinove, School of Economics and Management, Yanshan Unviersity, China

Leslie Chinove is a Ph.D. candidate in Business administration at Yanshan University, China. His research focuses on big data, marketing, and consumer behavior.

Usama Khaliq, Business School, Sichuan University, China

Usama Khaliq is an MBA student at Sichuan University, China. His specialization is in Project Management. He is involved in many research projects. His research focuses on project management concerning cost factors, consumer behavior, and marketing.

Judit Oláh, Department of Management, Faculty of Applied Sciences, WSB University, Poland

Judit Oláh, Dr., is a professor at WSB University. She has published more than 100 SCI and SSCI quality papers in high-impact journals. The main area of her research activity is related to the bioeconomy, food industry, digitalization in the supply chain, logistics, bioenergy, Industry 4.0, and risk management.