Digital Banking and Gig Workers’ Green Behaviour: The Intervening Role of Financial Inclusion and Sustainable Bank Initiatives

Nimisha Singh; Anurika Vaish

doi:10.5755/j01.ee.35.5.34631

Authors

Nimisha Singh Department of Management Studies, IIIT Allahabad, India
Anurika Vaish Department of Management Studies, IIIT Allahabad, India

DOI:

https://doi.org/10.5755/j01.ee.35.5.34631

Keywords:

Digital Banking, Financial Inclusion, Green Behavioural Intention, Gig work

Abstract

The digital banking system bridges the gap between green and sustainable activities by encouraging sustainable behaviour and empowering financial institutions to provide eco-friendly services. This study examines how financial inclusion and sustainable bank initiatives mediate the association between digital banking and gig workers’ green behaviour. This study utilised a quantitative survey methodology, based on data from gig workers in India who have used banking services for at least 10 years. The final sample consisted of 247 responses from gig workers aware of banks' sustainability initiatives. Data was analysed on AMOS, SPSS version 25 for confirmatory factor analysis. The sequential mediation model was analysed using Process Macro. Findings suggest that financial inclusion and sustainable bank initiatives are having a significant influence on expanding gig workers’ access to sustainable financial goods and services, encouraging sustainable behaviour, and providing incentives for it. The study's findings provide policymakers with valuable insights into how they can incentivise banking institutions to adopt digital banking as an influential tool for dealing with financial exclusion and promoting sustainable banking practices. These policy measures are anticipated to have a favourable effect on gig workers' green behaviour.

Author Biographies

Nimisha Singh, Department of Management Studies, IIIT Allahabad, India

Nimisha Singh is currently serving as an Assistant Professor in the Management Studies Department at CSJMU (Kanpur University). She is also a Senior Research Fellow (SRF) at IIIT Allahabad, where she is pursuing a PhD in the area of the Gig Economy. She has published research papers in reputed journals, including Elsevier and other "B" category journals, and has presented her work at both national and international conferences. Additionally, she has authored a book and contributed chapters to edited volumes in the field of management. Her research and teaching interests encompass topics such as the gig economy, freelancing, organizational behavior, and human resource management (HRM).

Anurika Vaish, Department of Management Studies, IIIT Allahabad, India

Anurika Vaish, Dr., is a Professor in the Management Studies Department at IIIT Allahabad. Her research focuses on areas such as accounting, economics, and financial risk mitigation. She has published extensively in reputed SSCI, SCI, and ABDC journals and has been invited as a keynote speaker at numerous seminars and workshops. Dr. Vaish has also successfully led multiple projects as a Principal Investigator (PI) and Co-Principal Investigator (Co-PI). Additionally, she has authored and published several books in the fields of finance and economics.