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Jakštaitė, Rasa, Kauno technologijos universitetas, Lithuania
Engineering Economics Vol. 55 No. 5 (2007)
- COMMERCE OF ENGINEERING DECISIONS
Estimation of Loyalty Programmes from Customers’ Point of View: Cases of Three Retail Store Chains
Abstract
PDF
Impact factor – 1.830
(2021)
5 year Impact factor - 1.453
(2021)
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