Vol 56, No 1 (2008)

Table of Contents

Articles

Naujas tarptautinės prekybos vadovėlis PDF
Vytautas Snieška

ECONOMICS OF ENGINEERING DECISIONS

Extended and Dynamic Clustering of SMEs PDF
Takis Damaskopoulos, Rimantas Gatautis, Elena Vitkauskaitė
Marketing Studies and Science in Lithuania PDF
Vytautas Pranas Pranulis
Factors Influencing Ethics of Marketing Decisions in Lithuanian Media PDF
Laima Abromaitytė-Sereikienė
Standardization/Adaptation of Marketing Solutions in Companies Operating in Foreign Markets: An Integrated Approach PDF
Monika Alimienė, Rita Kuvykaitė
Market Orientation and Development of Innovative Solutions in the Mobile Telecommunications Third Generation Networks PDF
Jolita Kurtinaitienė, Algis Gaižutis
Successful Diffusion and Adoption of Innovation as a Means to Increase Competitiveness of Enterprises PDF
Jūratė Banytė, Rūta Salickaitė
Impact of Consumer Package Communication on Consumer Decision Making Process PDF
Vitalija Butkevičienė, Jurgita Stravinskienė, Aušra Rūtelionienė
Customer Value and Its Contribution to the Longevity of Relationship with Service Provider: the Case of Theatre Industry PDF
Aistė Dovalienė, Regina Virvilaitė
The Specific Features of Marketing Channel Design PDF
Rasa Gudonavičienė, Sonata Alijošienė
Different Perspectives on Health Care Quality: Is the Consensus Possible? PDF
Žaneta Piligrimienė, Ilona Bučiūnienė
Brand Valuation: Viewpoint of Customer and Company PDF
Regina Virvilaitė, Indrė Jucaitytė

COMMERCE OF ENGINEERING DECISIONS

Manufacturer and Retailer Brand Acceptance under Different Levels of Purchase Involvement PDF
Kristina Mikštaitienė, Viltė Auruškevičienė
Theoretical Aspects of Product Positioning in the Market PDF
Rūta Ostasevičiūtė, Laimona Šliburytė


Print ISSN: 1392-2785
Online ISSN: 2029-5839