Processes of University Organizational Intelligence: Empirical Research

Abstract

The move of the university from a service profile to a market profile has caused significant concern and dilemmas for academics and university policy makers. Universities are seen to be forced into the market place in ways that are reshaping them in their purposes and in the knowledge they create and disseminate As a theoretical concept, organizational intelligence takes over more and more important place in organizational theory. After thorough scientific literature analyse about organizational intelligence and after its generalization, in this article the organizational intelligence will be understood as the method of organization’s processes planning, which is based on an open and systemic organizations viewpoint and maintaining social relationships stimulating culture. In scientific literature are not dealt with the indicators of university’s effectiveness. That is why university’s effectiveness can be evaluated quite subjectively. The absence of universally accepted indicators of university effectiveness creates assumptions to differently interpret results, which distorts objective view of university effectiveness in the market. In the spring of 2008 the survey of 5 universities was accomplished, in order to evaluate the level of universities’ organizational intelligence according to intelligence processes. The resuls of empirical survey enabled to state, that the university, which has a higher level of organizational intelligence, manifests higher effectiveness. But this survey is only a guide to further research in order to prove the above mentioned interrelation. The results just state the assumption that forming an intelligent university wuold be created premises for the development of university’s processes development.